Marketing, advertising, and content built on four decades of real-world media experience. No fluff, no filler — just proven tools that get results
About Us
At Bottom Line Business, we’ve been telling stories and selling ideas since before “content” was a buzzword. From newspapers and magazines to digital marketing and custom websites, we’ve spent over 40 years helping businesses connect with their audiences and make money.
We don’t chase trends. We don’t do superficial. What we do is dig deeper — into your business, your customers, your message — to craft marketing that works. Thousands of stories, thousands of topics, one promise: to deliver work with substance, built to last.
Websites
Forget cookie-cutter templates. Your business isn’t generic — your website shouldn’t be either. We build every site from scratch, designed to fit your brand, audience, and goals.
Why start your digital presence with your own website instead of social media? Because it’s the one place you fully control. Better SEO, stronger analytics, total ownership, and no risk of platform changes wiping out your reach overnight.
Built right. Built for you.
SEO
Search Engine Optimization is the modern version of getting your ad in the right place at the right time. It’s not about tricks — it’s about clarity, consistency, and creating content people actually want to find.
We’ve written thousands of stories on thousands of topics. We know how to dig into what matters, and help your business show up when it counts.
Blog Content
Anyone can post a blog. Few can make it matter.
At Bottom Line Business, our media roots mean we understand deadlines, audiences, and how to turn ordinary information into stories that connect. Whether daily, weekly, or monthly, we create blog content that’s useful, relevant, and built to support your business goals.
Not clickbait. Not fluff. Just well-made words, ready to work for you.
Social Media
Social media is today’s town square — and we help you be part of the conversation. From post creation to engagement strategies, we tailor your social presence to build trust, drive traffic, and grow your brand.
The platforms may have changed, but the principles of good communication haven’t. And neither have we.
Turning the Ordinary into Extraordinary
In a world of endless images, the ones that stick are the ones that tell a story. This grilled cheese sandwich? Downloaded over 10,000 times. Why? Because it was photographed with intention — turning the everyday into something memorable.
We bring that same care to every shoot. From product images to brand storytelling, our photography is built to stand out and sell.
Our Traditional Services
Writing
Whether it’s website copy, blog posts, email campaigns, social media content, newsletters, our team of experience writers and editors will work closely with you to ensure you message is delivered. Or if you desire more traditional communications we can help you with writing: client proposals, user manuals, annual reports, sales letters, business plans, marketing plans, press releases, etc.
Graphic Design
Why settle for templates that anybody can use when you can have your own visually appealing, brand-aligned content that resonates with your clients.
From developing brand identities and logos to designing captivating marketing materials and websites, we ensure that every visual element aligns with our clients’ messaging and brand guidelines.
Photography
In Today’s Business World,
You Need Quality Images.
We deliver
Photography is an incredibly powerful tool for businesses of all types. It plays a crucial role in enhancing brand image, boosting marketing efforts, and driving sales. Our photography services cater to various business needs, including: Products, Branding and Marketing, Content Creation, Corporate, Website, Story Telling, E-commerce and online sales, Testimonials and reviews, or Printed Materials
Printing Services
In today’s competitive business landscape, high-quality printing is essential for making a lasting impression. Our printing services offer a comprehensive solution for all your business needs. From business cards to large-format displays and packaging we offer high quality, cost effective solutions.
Custom Publications
Newspapers, Magazines, Newsletters, and more
Custom publications are a tool to create and reinforce client loyalty. It can be anything from one of publications commemorating a special event – like a grand opening, business anniversary, introduction of a new product, to regularly produced content for your business. We can help you not only design your publication, but provide the content and oversee the printing and distribution.
Overall, a custom publication can be a powerful marketing and communication tool for a business. It allows for targeted messaging, brand reinforcement, customer engagement, and relationship-building. When executed effectively, a custom publication can contribute to the business’s growth, reputation, and long-term success.
Our Publications
Do you want a sure fire way of getting new clients in your business today? Test after test has shown that direct mail is one of the most effective methods of doing just that. The Dollar Stretcher builds on the immediacy of direct mail with the economy of scale allowing you to reach every household in Lethbridge with your full-color message for less than a five cents each, and we do all the work
Introducing Southern Alberta’s premier business resource – a business magazine focusing on the needs and challenges of running a small business. Distributed by Canada Post to all small businesses in the region, our magazine delivers valuable insights, tips, and strategies to help you navigate the competitive business landscape. With the goal of making your business money,
LA Life is not just a magazine, it’s a journey of discovery. Delve into the vibrant world of food, health, family, gardening, artisans, and local travel destinations. Immerse yourself in stunning photography that captures the essence of our community. With LA Life, you’ll explore new horizons, uncover hidden gems, and unlock a world of inspiration. Join us on this exciting adventure and experience the true essence of Southern Alberta.