The Dollar Stretcher

 One city.

Three editions.
Over 30,000 homes.

Direct mail is still the most effective way to reach local customers. We’ve broken the cost barrier.

People can’t buy from your business if they never see your message.

The Dollar Stretcher is delivered by Canada Post directly to homes across Lethbridge through three targeted editions. Your advertising stays in local homes long after a social media post has disappeared.

Advertise in the editions that best reach your customers—or advertise in all three and reach 30,897 homes across the city.

Know What’s Working

One of the biggest advantages of advertising in The Dollar Stretcher is how easy it is to measure your results.

Your customers bring the advertisement to you.

Whether they redeem a coupon, mention your offer, scan a QR code, or visit a dedicated landing page, you’ll know exactly which advertising brought them through your door.

The only statistic that really matters is how many customers walk through your door.

Category Exclusivity

Category exclusivity means your advertisement won’t compete with other businesses offering the same service within that edition.

Space is allocated on a first-come, first-served basis.

If your category is already filled, we’ll place you on our Priority Wait List and contact you as soon as space becomes available.

Credibility Matters

A professionally printed publication carries a level of credibility that online advertising often can’t match.

When your business appears alongside other established local businesses in The Dollar Stretcher, it reinforces your reputation and helps build trust before a customer ever walks through your door.

It Stays Around

A social media post disappears in seconds.

A copy of The Dollar Stretcher often stays in the home for weeks—on a counter, tucked into a drawer, or pinned to the refrigerator until it’s needed.

That gives your business repeated exposure long after online advertising has disappeared.