The Dollar Stretcher
One city.
Three editions.
Over 30,000 homes.
Direct mail remains one of the most effective ways to reach local customers.
We’ve broken the cost barrier.
People cannot buy from your business if they never see your message.
The Dollar Stretcher is delivered by Canada Post directly to homes across Lethbridge through three targeted editions. Instead of competing for attention in a crowded social media feed, your advertisement is physically placed in the hands of local households.
Your message can remain in the home long after an online advertisement or social media post has disappeared.
Advertise in the edition that best reaches your customers—or advertise in all three and reach over 30,000 homes across the city.
Know What's Working
One of the biggest advantages of advertising in The Dollar Stretcher is how easily you can measure the response.
Your advertisement can include a special offer, QR code, dedicated landing page, promotional code, telephone number, or a simple request for customers to mention The Dollar Stretcher.
That allows you to see which edition and which message brought customers through your door.
Clicks, views and impressions may look impressive, but the statistic that really matters is how many customers contact your business and buy from you.
One Campaign. Three Opportunities
You can run a different advertisement in each area.
Feature a different offer, headline, product, service, or call to action in North, South, or West Lethbridge. This allows you to tailor your message to different parts of the city—or test which approach produces the strongest response.
The design can change from area to area at no additional cost.
Category Exclusivity
Your advertisement will not compete against another business offering the same primary service within the same edition.
Space is allocated on a first-come, first-served basis.
When a category is already filled, your business can be placed on our Priority Wait List. You will be contacted as soon as space becomes available.
Credibility Matters
A professionally designed and printed publication carries a level of credibility that online advertising often cannot match.
When your business appears alongside other established local businesses in The Dollar Stretcher, it reinforces your reputation and helps build trust before a customer ever contacts you.
It Stays Around
A social media post can disappear from view within seconds.
The Dollar Stretcher may remain in the home for weeks—on a counter, beside the telephone, tucked into a drawer, or pinned to the refrigerator until it is needed.
That gives your business repeated exposure without repeatedly paying to place the advertisement in front of the same person.
Choose the coverage that best reaches your customers.
| Coverage | Distribution | Price |
|---|---|---|
| One Edition | North, West or South | $500 |
| Two Editions | Any two editions | $900 |
| City-Wide | All three editions (over 30,000 homes) | $1,200 |
- Professional advertisement design—or use your own
- Full-colour printing
- Canada Post delivery
- Placement in your selected edition or editions
- Category exclusivity within each selected edition