Why am I getting job applications from Ontario

2025-07-15 | BLOG

If you’re hiring for a local role in Southern Alberta — like I am for a Business-to-Business (B2B) sales position based in Lethbridge — you might have noticed the same thing I have: a surprising number of applicants coming from far-off places, especially Ontario. Many...

The Story Behind the Image

2025-04-28 | Commercial Photography, The Bottom Line

The Story Behind the Photo: Capturing Driver Safety on the Alaska Highway In the world of industrial and corporate photography, some images require far more than just a well-placed shot and good lighting. They demand patience, empathy, and a deep understanding of the...

Client Persona

2025-04-09 | Digital Marketing, The Bottom Line

Defining Your Ideal Client Persona: Top Questions Every Business Needs to Answer When it comes to growing a successful business, understanding your target audience is one of the most crucial steps. A well-defined ideal client persona (ICP) helps you tailor your...