How to make your coupon sizzle
The most fundamental element of a good coupon is a good offer, coupled with good, short copy. You don’t have a lot of room in a coupon so economy is the watchword. The headline must grab your potential customer’s attention. It will be read by five or six times as many people as read the entire ad. It must make them want to read more. The single best word to use in a headline is FREE. It will outpull any other word by a wide margin.
The best headlines appeal to both the customer’s logic and to their emotions. Appeal to your customers emotions. Don’t sell the product as much as the emotional appeal. A security company doesn’t sell alarms. It sells piece of mind. Overwhelm them with a good offer that they cannot refuse.
Don’t forget the call to action. The last thing the customer should read in your ad is where and how to purchase your product or service. Ask for the sale.
When your finished double check all the details for spelling, phone numbers are correct, correct address, price, date etc.
Use photographs. A photograph pulls more attention than any other type of graphic. However it must be a good photograph. Mediocre photographs have no place in advertising period. No photograph is better than a poor photograph.
Does advertising work
There is no guarantee your coupon will be effective. You have to recognize that like all advertisng it is a calculated risk. However
Color
Time and again studies have shown that color in an ad gets significantly higher readership than simple black and white. That means an ad with two colors gets more readership than the same ad in just black and white and a four color ad gets the highest readership of all.
Advantages of color:
It takes a great deal to make the average person stop and take ntoe these days. Colorful,m bright ads help in this effort.
Many products, expecially food tiems are more appealing in full color.
Color is one way to get a leg up on the ocmpetition espcially if everyone else in your category is using black and white.
Color adds one more tool to the designer’s arsenal. It can enhane the mood of the ad. This means greater product recall.