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Why am I getting job applications from Ontario
If you’re hiring for a local role in Southern Alberta — like I am for a Business-to-Business (B2B) sales position based in Lethbridge — you might have noticed the same thing I have: a surprising number of applicants coming from far-off places, especially Ontario. Many...
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The Story Behind the Image
The Story Behind the Photo: Capturing Driver Safety on the Alaska HighwayIn the world of industrial and corporate photography, some images require far more than just a well-placed shot and good lighting. They demand patience, empathy, and a deep understanding of the...
Client Persona
Defining Your Ideal Client Persona: Top Questions Every Business Needs to Answer When it comes to growing a successful business, understanding your target audience is one of the most crucial steps. A well-defined ideal client persona (ICP) helps you tailor your...
The Power of Blogging for Business
In today's digital age, businesses are constantly seeking effective ways to market their products and services online. While Facebook has long been a popular platform for business promotion, there's a compelling case to be made for prioritizing blogging on your own...
5 things that drive consumer purchasing decisions
Understanding Customer Motivation: Key Drivers of Purchasing Decisions Improving your marketing strategy involves understanding what drives customers to buy. Fletch & Co. highlights key buying motives, including need, health, financial gain, pleasure, acceptance,...
The Complexity of Digital Marketing
Digital marketing is often perceived as a straightforward task—simply making posts on a schedule and engaging with audiences online. However, the reality is far more complex and costly than the average person might think. Here’s an exploration of why digital marketing...
Direct Mail Response
Direct mail offers several cost benefits compared to social media marketing, making it a viable option for businesses aiming for effective outreach. Here are the key points to consider: Cost-Effectiveness Higher Response Rates: Direct mail typically enjoys higher...
Direct Mail more effective
Direct mail has been shown to be significantly more effective than social media and other digital marketing channels in several key areas. Here are the main points of comparison: Effectiveness Metrics Response Rates: Direct mail boasts a response rate that is over 30...
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